Every AI logo generator lets you design for free and charges when you download. What you are actually buying at that moment is the file format, and the gap matters: entry packages typically deliver a single PNG, while the vector files a real brand needs sit on a tier costing two to three times more.
This guide compares six tools on what each download tier actually contains, then covers the question most guides skip entirely — whether you can own or trademark a logo an AI generated. Figures come from vendor pricing pages and current analysis.
The download is the product
Designing costs nothing on every platform here. Payment is triggered at export, and the tiers are structured around file format rather than design quality.
PNG-only tiers run roughly $20 to $29. Looka’s $20 Basic package delivers a single 1000×1000 pixel PNG with a coloured background. LogoAI’s $29 Basic is limited to an 800-pixel PNG. Neither is adequate for print, signage or anything requiring a transparent background.
Vector tiers run roughly $59 to $75 and are what most businesses actually need. Looka’s $65 Premium includes SVG, EPS, PDF and multiple PNG configurations with transparent, black and white versions, plus unlimited post-purchase edits. LogoAI’s Professional at $59 and Brandmark’s Designer package at $65 to $75 cover the same ground.
Subscription tiers add branded asset templates. Looka’s Brand Kit is $96 a year, or $129 with a basic website builder. Canva Pro at roughly $12.99 a month unlocks SVG export, and Tailor Brands gates vectors behind a tier reported around $72 a year.
Why vector matters: an SVG scales from a favicon to a building sign without degrading. A PNG does not. If you buy the cheap tier and later need signage, embroidery or print, you pay again or start over.
Can you own an AI-generated logo?
This is the most consequential question in the category and it has two separate answers, because copyright and trademark are different things.
Copyright. US and EU authorities require human authorship for copyright protection. Current analysis of the US Copyright Office position is that a purely AI-generated logo, without substantial human creative modification, generally cannot be copyrighted — which means no automatic protection against someone copying the exact design.
Trademark. Different test entirely. Reporting indicates the USPTO allows trademark registration for AI-generated logos provided the mark is distinctive and used in commerce. Trademark protects your use of a mark in your market; it does not depend on authorship in the same way.
What vendors actually grant. Looka’s own pricing page states that as the legal owner of your logo files you have full copyright of the logo as a whole, but not the individual elements such as symbols, and directs users to their local trademark office for legally binding protection. That distinction is easy to miss and matters: the icon in your logo may be drawn from a standard vector library and may appear in someone else’s design.
Two further points from current analysis. Some platforms retain the right to display your logo in their own marketing or portfolio galleries unless you opt out. And the commonly recommended approach for a brand you intend to protect is to treat AI output as a starting point, have a human designer make substantive changes, and run a trademark search before filing.
This is general information rather than legal advice, and the position differs by jurisdiction. If the brand matters, take proper advice before filing.
Dedicated logo generators
1. Looka
Looka, formerly Logojoy, generates 40 to 60 concepts from a business name, industry and style preferences, then lets you edit colours, fonts, icons and layout before paying.
Pricing verified in 2026: Basic $20 one-time for a single low-resolution PNG; Premium $65 one-time for the full vector bundle with unlimited edits; Brand Kit $96 a year adding 300-plus branded templates; Brand Kit Web $129 a year. There is no free download tier. One-time purchases are kept permanently, while cancelling a Brand Kit subscription loses the subscription-only assets.
The documented weakness is category-dependent: current testing reports noticeably weaker results for B2B sectors such as technology, consulting, legal and finance, where output tends toward the generic.
Suits: consumer-facing and lifestyle brands wanting a complete branding package from one purchase.
2. LogoAI
LogoAI is the cheaper route to vector files, at $59 against Looka’s $65, and has expanded into a broader design suite covering animated logos, 3D brand icons, business cards and mockups.
Its tiers are reported as Basic $29 for an 800-pixel PNG, Professional $59 unlocking high-resolution and vector files, and Brand $99 adding brand guidelines, mockups and secondary layouts. Its layout compiler is described as suited to corporate and business brands, with icons drawn from standard vector libraries.
Suits: budget-conscious founders who need vector files and little else.
3. Brandmark
Brandmark targets minimalist, typographically-driven marks suited to startups, SaaS and agencies, and it is the only tool here offering human designer refinement at the top tier.
Reported pricing is Basic around $25, Designer at $65 to $75 including high-resolution transparent assets and SVG and EPS vectors, and Enterprise at $175 including custom layout adjustments by its design team. One caveat flagged in current comparison: Brandmark’s cheapest tier is reported not to include commercial rights, where Looka’s $20 package does. Confirm before buying at the entry level.
Suits: technology and B2B brands wanting restrained design, with a paid path to human refinement.
Design platforms with logo tools
4. Canva
Canva is the flexible option: a very large template library, a drag-and-drop editor and a free tier that lets you produce a usable logo without paying, provided you avoid premium elements.
SVG export requires Canva Pro, reported at roughly $12.99 a month or around $120 a year. The licensing nuance worth reading carefully is that free and Pro elements carry different terms, so a logo assembled from mixed assets may not be as freely usable as it appears.
Its advantage is what happens next: the logo lands in a tool that also produces your social assets, decks and documents.
Suits: people who want a logo plus everything else, and who will read the element licensing.
5. Adobe Express
Adobe Express generates logos with Firefly and edits them inside Adobe’s design environment, with Premium reported around $9.99 a month. Its value is ecosystem continuity: the logo moves into Photoshop, Illustrator or Express layouts without conversion.
Generative features consume Adobe generative credits, which our guide to AI photo editors covers in more detail.
Suits: existing Adobe subscribers and anyone intending to refine the mark in Illustrator afterwards.
6. Tailor Brands
Tailor Brands is the broadest offer here and the least logo-focused: alongside logo generation it sells business formation, domains, websites and branded merchandise. For a founder starting from nothing, that consolidation is the appeal.
It is subscription-based rather than one-time, with vector files reported to require a tier around $72 a year. The trade-off is that stopping the subscription affects continued access to assets, unlike a one-time vector purchase.
Suits: founders who want incorporation, domain and branding handled together.
Comparison
Reported figures from vendor pages and current analysis. Vector availability is the column that usually decides the purchase.
| Tool | Model | Entry tier | Vector (SVG) tier | Free download | Notable limit |
|---|---|---|---|---|---|
| Looka | One-time or subscription | $20 — single PNG | $65 Premium | No | Weaker B2B output reported |
| LogoAI | One-time | $29 — 800px PNG | $59 Professional | No | Icons from standard libraries |
| Brandmark | One-time | ~$25 | $65–75 Designer | No | Entry tier may exclude commercial rights |
| Canva | Subscription | Free tier usable | Pro, ~$12.99/mo | Yes, PNG | Mixed element licensing |
| Adobe Express | Subscription | Free tier | Premium, ~$9.99/mo | Yes, limited | Generative credits apply |
| Tailor Brands | Subscription | Entry tier | ~$72/year tier | No | Access tied to subscription |
There is no design-quality column. Logo quality is subjective, results vary by industry, and no vendor publishes a reproducible measure of it.
What no longer exists
One correction for anyone working from older guides: Shopify Hatchful has been discontinued, with its site reported as no longer operating since April 2025. Shopify retains a basic logo tool, but independent reviews describe the output as poor. Guides still listing Hatchful as a free option are out of date.
How to get a usable result
Three habits separate a workable logo from a regrettable one.
Generate widely before choosing. Current guidance suggests producing dozens of concepts across two or three tools rather than accepting an early favourite. Generation is cheap; the commitment is not.
Test it small. Logos that read well at presentation size frequently become illegible as a favicon or app icon. Check at 32 pixels before paying.
Refine outside the generator. Export the highest-resolution vector, then adjust spacing, colour and typography in a proper design tool. Editing a finalised PNG inside another generator is the common mistake.
For a brand that will scale, raise investment or appear on physical products, the sensible pattern is AI for exploration and a designer for final refinement and trademark checks.
How to choose
You need vector files: compare the vector tier, not the entry price. That is a $59 to $75 decision, not a $20 one.
You want the cheapest route to SVG: the one-time vector packages undercut subscriptions if you only need a logo.
You need brand assets beyond a logo: a subscription brand kit or a design platform makes more sense than a one-time purchase.
You are in a B2B sector: test more than one tool, since output quality is reported to vary sharply by industry.
You intend to trademark: plan for human modification and a trademark search regardless of which tool you use.
If you need scalable vector artwork more generally rather than a logo specifically, our guide to AI image generators covers tools with true SVG output.
Related guides
- Best AI Image Generators in 2026
- Best AI Background Removers in 2026
- Best AI Photo Editors in 2026
- Best AI Website Builders in 2026
- Best AI Presentation Makers in 2026
- Best AI Video Generators in 2026
Frequently asked questions
Can I get an AI logo for free?
You can design free everywhere, but downloading usually costs money. Canva and Adobe Express allow free PNG exports within their free tiers; the dedicated logo generators require payment to download anything.
Do I need vector files?
For anything beyond a website, yes. SVG scales cleanly to signage, print and embroidery, where a PNG does not. Vector access typically requires a $59 to $75 tier rather than the $20 to $29 entry package.
Can I copyright an AI-generated logo?
Probably not in its raw form. US and EU authorities require human authorship, and analysis of the current position indicates purely AI-generated work without substantial human modification cannot be copyrighted. Trademark is a separate question with different requirements.
Can I trademark one?
Reporting indicates the USPTO permits trademark registration for AI-generated logos where the mark is distinctive and used in commerce. Run a trademark search before filing and take proper advice, as this is general information rather than legal guidance.
Will someone else have the same logo?
Possibly in part. Icons are frequently drawn from standard vector libraries, and Looka states you own the logo as a whole but not the individual elements. Some platforms also reserve the right to display your logo in their galleries unless you opt out.
Is Shopify Hatchful still available?
No. It is reported as discontinued since April 2025. Shopify retains a basic logo tool, but reviews describe the output as poor.
Conclusion
Compare the vector tier rather than the advertised entry price, because a $20 package that delivers one PNG is not a logo purchase in any practical sense. Expect to spend $59 to $75 for one-time vector files, or a subscription if you want branded assets alongside.
Then be realistic about what you own. The vendor grants rights to the composition, not necessarily to every element in it, and raw AI output sits awkwardly with copyright law in the US and EU. If the brand is going to matter, treat the generated mark as a strong starting point, refine it, and check the trademark position before committing.
